Enovar marks first anniversary with 700 dealers, over 400 products
Enovar, the flagship brand of Akij Resource, has completed its first year of operations, expanding its portfolio to over 400 products and establishing a nationwide network of 700 dealers.
Launched in 2025 with electrical items, the brand now spans electrical, home appliance, pump, and power tool categories, strengthening its market presence and distribution reach across the country.
To mark the milestone, an anniversary event was held at Akij House in the capital's Tejgaon on Sunday, where Sheikh Jasim Uddin, Managing Director of Akij Resource, attended as the chief guest.
Addressing the programme, Sheikh Jasim Uddin said Enovar has earned the trust of customers and business partners within a short span through product quality and innovation.
"Keeping our partners in mind, we are focusing on developing products that meet evolving preferences. To achieve this, we are using advanced technology, robotic arms, and fully automated systems in our factories," he said.
Masud Al Amin Rajib, CEO of Akij Light Engineering Limited, said building a 400-product portfolio and a 700-dealer network in just one year has solidified the brand's foundation for future growth.
"Our goal is not limited to only selling products; we are equally committed to ensuring after-sales service. We have a skilled service team that provides support to consumers based on their needs across the country," he added.
Guided by its motto "Designed for Now", Enovar's current lineup includes switches, sockets, LED lights, electric and rice cookers, gas stoves, geysers, water pumps, hardware, and power tools.
Among others, Akij Resource Chief People Officer Md Afsar Uddin, Chief Business Development Officer Mohammad Towfique Hasan, Deputy Chief Operating Officer Sohanur Rahman Sohan, Akij Light Engineering Limited Chief Financial Officer Md Golam Kibria Sarkar, Head of Marketing Mohammad Sajjadul Islam, and Head of Operation Md Touhidul Islam Faisal attended the event.
