Gameplay Limited, Bangladesh’s leading sports management and sports diplomacy agency, has formally signed a Memorandum of Understanding (MoU) with the Chinese sports logistics and equipment brand “Ling Jian.”
The signing ceremony was held on Thursday evening, at the office of All Broadcasters’ Community in Niketon in the city.
This partnership is believed to open new horizons in making Bangladesh’s sports infrastructure and high-quality sports equipment more accessible, according to stakeholders.
Through this agreement, Gameplay Limited will serve as the exclusive local agent for Ling Jian in Bangladesh. As a result, schools, colleges, universities, sports federations, academies, and athletes across the country will have access to world-class sports equipment, modern logistics facilities, and professional support. The Ling Jian brand offers high-quality products for football, tennis, table tennis, badminton, handball, volleyball, skipping ropes, yoga, and other sports.
The event began with an introductory speech by Maksud-ul-Hossain, CEO of Gameplay Limited. He said, this partnership with Jing Liang is a historic step for the development of sports in Bangladesh. By combining Jing Liang’s global expertise with Gameplay’s local credibility, we will be able to deliver high-quality professional sports equipment to every school, academy, and federation in the country.
On behalf of Ling Jian, Mr. Frank, Chairman of BY International, Sino Global Corporation, described the occasion as a historic moment.
He said, we believe Bangladesh is a significant market with strategic importance. We will provide all forms of support, from technology to training, to ensure Gameplay can deliver Ling Jian’s products to the local market and sports enthusiasts in Bangladesh.
Mr. Li Xiao, Director appointed to Bangladesh as a representative of Yunnan Province’s foreign affairs, was also present at the signing ceremony and extended his best wishes to Gameplay and Ling Jian.
In his closing remarks, Faisal Titumir, Chairman of Gameplay Limited, thanked everyone and reiterated their commitment to providing affordable, high-quality sports equipment to sports enthusiasts in Bangladesh.
The ceremony was attended by diplomats, sports federation leaders, journalists, corporate representatives, and sports enthusiasts.
Gameplay Limited has been a leading institution in sports diplomacy in Bangladesh for over seven years. The organization has successfully hosted events such as the Embassy Football Fest, Embassy Cricket Carnival, Diplomatic Badminton and Table Tennis, and the Dhaka Diplomatic Spring Open Golf Tournament. In addition to fostering sports, culture, and international collaboration, Gameplay Limited is actively working to develop sports at the grassroots level.
Jing Liang is a leading Chinese sports logistics and equipment brand, globally recognized for its high quality, innovation, and affordability. After operating in various Asian countries, the brand has now partnered with Gameplay Limited in Bangladesh as part of its expansion into the South Asian market.
This partnership will unlock new possibilities in Bangladesh’s sports sector and ensure the availability of high-quality, affordable, and globally recognized sports equipment across the country.
